Asia's Premium Fashion Trade Event

We are an invitation-only trade event targeted at brands and designers seeking expansion into Asia, particularly China.



The HUB caters to premium brands and designers keen to expand into the Asia-Pacific market.

Specifically, our brands cover the categories of menswear, womenswear, footwear, accessories and lifestyle products. 


THE HUB carefully curates a select list of international brands to exhibit their collections to the best buyers and retailers in the Asia Pacific region.

Come see your long-time favourites or come discover the industry's hottest newcomers.



Brands that have exhibited at The HUB hail from all over the world, including the UK, Sweden, Italy, France, Denmark, USA, China, South Korea, Spain, Japan, Hong Kong and Australia.

Take a look at the brands that have showcased with The HUB in past editions.

A new venue for the upcoming 7th edition


The show will take place in Shanghai’s Super Brand Mall a 13-floor mega shopping and entertainment complex with exhibition space on the top floor which is situated next to the iconic Oriental Pearl TV & Radio tower in the city’s futuristic Pudong area.


168, Lujiazui Xi Road, Pudong, Shanghai, China 200120

陆家嘴西路168号 200120



The HUB Shanghai is the perfect place to begin your journey


The HUB Shanghai is a trade-only event and we exclusively invite serious buyers that are looking to do business with top-notch international brands.  Previous buyers in attendance include Lane Crawford, I.T, Harvey Nichols, 10 Corso Como, Shine, The Swank, Triple Major, Opening Ceremony, The Fashion Door, Fei Space, and Joyce.



Present Your Own Runway Show.


For the 6th Edition of The HUB, we introduced the Shanghai Designer Collections, offering a compelling business opportunity for brands and designers to present their own runway shows and be able to follow up immediately with buyers in a professional business setting.

Participants for the April 2016 edition included House of Holland, Sibling, Ryan Lo, Caitlin Price, Mimi Wade, A.V. Robertson, Simon Gao, Peng Chen, Xiao Zhou, Missy Skins,  Mikumkum, and no.10/7, a new Korean label in collaboration with Kpop star, Xia.  

For more information about the Runway Packages that are available for the 7th Edition to be held October 2016, enquire now.